Timelapse Film Media House
Make Your Mother's Day
Make your Mother’s day was a campaign we produced for Aura Frames through one of our favorite marketing agencies BSTRO. The conceptualizing process on this project was just as enjoyable as the shoot. The objective of this campaign was to capture the experience users felt with their Aura rather than the functionality of the product. Aura creates a unique and new experience that old school photos simply couldn’t provide.
We really wanted to channel in on the element of surprise that the user experiences when a photo would drop into the device. To do this, we secretly sourced actual photos of the actors from their past, or with their family - when we shot their reaction shots, most of the time there was legitimate emotion expressed. It made the whole shoot come to life.
Our production put a heavy focus into the art department on this one, and created sets that shared the brands identity, and charisma.