Timelapse Film Media House
Create Your Escents
This spot is all about capturing those in between moments of one's life. We wanted to explore the lifestyle of a young, motivated and productive woman, while humanizing her personality. Our character represents the lifestyle of the ideal Escents consumer, who uses their product after a productive day.
During the casting process, we considered the clients diverse demographic and looked for unique, relatable skill sets. Originally ballet wasn’t a part of the script, but when we found out she danced professionally, we knew we had to incorporate it. We shot on location for two days, making it a fast paced environment that we thrive in. We shot everything handheld with our Epic W and a set of Cooke primes.
The objective of the spot was to resonate both locally and globally, as the client has a strong presence in Asia. We hit both markets with a 60 second spot and range of photos captured to boost their social presence.